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"Introducing The ONLY "Do-It-Yourself" Guide To
Creating
Compelling
Television Commercials for Your Local Small
Business that Will Create a
Stampede of Customers and
Make You a Bonafide Celebrity In Your Home
Town!"
From the
Desk of David Frey
4815 FM 2351 Suite 201
Friendswood, TX 77546
(281) 993-5657
Dear Business Associate:
If you’re in business for long-term success, I have a
wake-up call you simply can’t ignore. What I’m about to
tell you isn’t even on the radar of most small businesses
that depend on their local trade areas for survival. . .
"If you aren’t using TV to
trounce your competition,
get a lock on your customers, and generate a steady
stream
of new cash-in-hand buyers. . .
You could be setting the stage to become
another small business failure, and not even realize it."
It’s not my usual style to hit small business
owners with in-your-face scare tactics, but today’s market is more than
competitive, as you know. It’s brutal. I know because I field calls every
week from small business owners.
Some are hanging by on by sheer force of will. Others are baffled because
their businesses simply won’t kick into high gear. For all their efforts,
they haven’t been able to crack the code to get their businesses on track
for predictable, even explosive, growth.
Does this describe you...
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Are you limited by a small marketing budget?
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Are you frustrated because the many low-cost,
grassroots marketing techniques you’ve tried are not worth the
effort or time?
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Are you tired of spending good money on
advertising that produces pitiful results?
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Are you disappointed that your business hasn’t
taken off the way you imagined it would?
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Are you fearful that your business could
easily become a casualty with the slightest downturn in the
economy? |
Or...
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Are you exhausted from just trying to
hold your own in your market?
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Do you struggle to get your share of
the business that’s available?
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Is your cash flow hog-tied by seasonal
ups and downs?
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Are your plans to expand stifled for
lack of enough business? |
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Does any of this sound
remotely familiar? If your small business could use a shot of adrenalin to
improve traffic and sales, I want to introduce you to someone you need to
know – Brian Baumann.
He’s THE Go-To Guy for small business owners who use local TV advertising
for short- and long-term growth.
Brian Baumann helps small business owners
achieve explosive growth – even on a small budget.
His 25 years of local TV advertising
experience is distilled in. . .
The Do-It-Yourself
Television
Advertising System
For Small
Business Owners
Brian has a stable of clients
who’ve seen almost unbelievable results (you’ll read some of the case
studies in a minute). After 25 years in the business, he has documented
the exact 6-phase system he uses with his own clients.
That means you can “turn on the tap” to get an endless flow of new
customers month in and month out using TV advertising.
How would you like this to happen to your
business...
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See old customers who drifted away
come back and become loyal fans. |
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Welcome new customers who may
drive miles and miles – past your major competitors – to spend
money at your business. |
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Overwhelm the competition. The
competitors who barely knew you existed won’t know what hit them
when you step up as the leader. |
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Become a local celebrity,
recognized on sight by thousands of people in your area. This can
lead to appearances at civic events, parades, games and so forth.
(The kind of exposure money can’t buy.)
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Secure more floor space to
accommodate your expanding business. (One of Brian’s clients grabs
the spaces abandoned by failing businesses in his building!)
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Scoop the lowest prices for
airtime – or even get free ads – while other businesses mindlessly
lose precious ad dollars out of ignorance.
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Maximize your ad dollars.
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"If you’ve ever spent money on advertising
that didn’t
even pay for itself, get ready to celebrate. Your TV ads
will pay for themselves, and a whole lot more, when
you follow Brian’s program. It’s a ROI-generator."
If you think about it, isn’t that the whole point of advertising?
What could the power of TV ads do for your bottom line? You could
literally turbo charge your business IF you follow Brian’s guidance to
leverage television advertising for your business.
I’m thrilled to be the one to introduce you to this amazing course from a
TV industry insider.
You know me as the author of The Small Business Marketing Bible and
Instant Referral Systems, or as the originator of Consultants Marketing
Bootcamp.
My life’s work, defined by my corporation’s name – Marketing Best
Practices, Inc. – is to create or find the absolute best marketing
strategies for small businesses and independent professionals.
Rarely have I seen something that could so quickly and completely
transform a small business. And in all my years of research – looking for
this type of direction – I’ve never seen any course about TV advertising
for small business.
So let’s get down to the nitty gritty. . .
First, I’ll debunk the notion that TV isn’t for “little guys.”
Then I’ll tell you why Brian is probably the one – the only – person in
the U.S. today with the expertise (and willingness) to share exactly what
you need to know to run your own successful TV ad campaign.
"If
you’ve been brainwashed to believe
myths and outright lies about TV advertising. . .
...then you could be leaving a ton of money on the table."
If you’re like many small business owners, you have deeply
ingrained “reasons” why TV won’t work for you. You and your fellow
business owners may even keep reinforcing these myths and lies to each
other.
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Common Television Advertising Myths |
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Myth #1: “TV advertising is too expensive for a small
business like mine.”
Myth #2: “Production of television commercials can run
thousands of dollars. It’s out of the question for my business.”
Myth #3: “TV spots are good for brands, but useless for
generating traffic and sales. My marketing dollars have to produce
cash flow, not just awareness.”
Myth #4: “There’s no way to measure ROI (return on
investment) for television advertising.” |
"Not one of these Myths are true!
And if you continue to buy into that 'party line,'
you may be shutting the door on explosive growth
over the next 5 to 10 years."
Brian has 25 years of successful experience in the TV advertising field,
and has helped over 1,000 small business owners discover. . .
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TV advertising is very affordable.
(You can probably redirect your current ad budget to TV and reach far
more paying customers for less. A little research will prove it to
you.)
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Production costs
for a 30 second spot are often as little as $500 (or free).
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TV is ideal for generating a steady stream of new customers.
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Figuring ROI is easy
– once you understand the formula.
Advertising on television is not only possible for a small business like
yours, it can multiply your sales like no other media
– and give you an unfair advantage in your local market.
Unfortunately, the small business culture has such a blind spot about TV
advertising that it may have never been on your list of possibilities.
Or, maybe you were sold a bill of goods and waltzed into TV advertising
– or more likely cable advertising – without the benefit of an insider’s
knowledge. If so, you probably lost money and said, “Never again.”
Like Toto in the Wizard of Oz,
Brian pulls back the curtain to demystify the magic. In fact, he says
point-blank, “If you’ve ever bought ads in a newspaper or spots on the
radio, you can learn to buy television time at affordable rates.
It just isn’t that hard.”
He shows you how simple it really is to create a larger-than-life image
for you and your business while connecting with more customers who want
what you sell. It’s all laid out for you step-by-step in. . .
The Do-It-Yourself
Television Advertising System
for Small Business Owners
This is a
one-of-a-kind course.
There is simply nothing like it on the market!
When I saw Brian’s system, I couldn’t wait to
introduce it to you and other small business owners.
As I said before,
I’ve looked for this kind of instruction and there simply isn’t any
other authoritative input available – and certainly nothing to help you
do it yourself. This is the first course of its kind that I’ve
ever seen.
Sure, there’s plenty
of information about TV advertising out there if you’re a big company
with a big budget and a fancy (expensive) ad agency handling all the
production details and media buys.
But this is the
definitive, step-by-step system for small business owners who want
to pull more customers from their trade areas at an affordable price.
It’s been proven successful over and over again.
I imagine once word
gets out about Brian’s course, there will be some hair-pulling going on
at the local TV network affiliate stations that benefit by keeping
certain little-known facts from advertisers.
But having the
inside story will really give you the edge you need to get the
most for your money.
Brian’s crash course
gives you the strategies, techniques and even the jargon so you can
look, sound and BE a pro. You’ll gain the respect of the television
account rep as well as the film crew.
In a matter of
weeks,
you can boost your sales and image when everything you do to
promote your business leverages these four little words. . .
“As Seen on TV”
"This is the
magical statement that
literally
hypnotizes customers to give you instant credibility. . .
and at least doubles the value of all your printed materials."
There’s just nothing
quite as convincing as having an in-store flyer or banner announcing “As
Seen on TV.” The phrase has never gotten tired. . . has never lost its
magnetic appeal.
You
see, although magazines and newspapers are losing readership, TV is
still strong – and growing stronger. Here are some common
television advertising facts to prove it.
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Common Television Advertising Facts |
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Despite dire
predictions that TV is losing its hold on audiences, the U.S.
Census Bureau predicts an INCREASE in television watching
in the next few years – 65 days in front of the TV, up from 61
days in 2000.
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Businesses seen on
TV are presumed to be successful. People like to do
business with successful people.
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TV lets you
demonstrate the benefits of your products or services in a
way that is impossible on radio or in newspapers. |
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When your face or
your business is on TV, your credibility goes up because
you’re seen alongside celebrities, major newscasters and top
national brands. |
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TV engages
consumers emotionally. Emotion says, “I want it.” (Logic justifies the want with
really good “reasons” to buy.) |
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Research
tells us 55% of all communication is visual. |
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80% of
adults believe television is the most influential advertising medium,
according to an industry survey. |
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TV is a
primary source of information for new residents in
any area. They have no established customer loyalty and are
looking for the best places to shop. |
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85% of
small businesses are out of business
in 5 years or less, and only 4% that make it that far generate a
sizable profit. TV advertising can turn that around, as
Brian’s clients can testify. |
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However, launching a TV
ad campaign without specialized knowledge won’t get you very far,
because as Brian’s clients have learned. . .
"There’s a secret to
generating an endless
parade of
customers to your business.
Let me tell you
about several small business
owners who know how to use
this secret
to explode their
cash flow and profits."
Here are a couple of
quick examples Brian told me about of how TV made small (even
tiny) businesses into market leaders in their local areas.
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A modest party
shop – selling paper goods, balloons and other party items –
used TV advertising to build a strong business that has grown
dramatically to three large “party warehouse” type stores
throughout the local market area.
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A funeral service
company competed with traditional funeral homes by offering “at
your church or chapel” services for about half the cost charged
by funeral homes with expensive facilities.
Thanks to TV
advertising, the firm grew to become a chain of eight
funeral homes. |
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Here
are more detailed case studies directly from Brian’s client files. .
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Window and Door Business
Quadruples Sales
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The Problem
The client purchased a 50-year-old window and door business and
needed to reposition it for growth.
The Solution
Focusing on the thoughts and emotions that go through
customers’ minds when they ultimately make the purchase, a
commercial was written to address the wants of the target audience.
Airtime was purchased on shows that were perfectly targeted to match
the ideal customer.
The Results
The simple television commercial was aired for over two years
straight without a single change. The client quadrupled
sales, expanded the store and is planning another
expansion. The company has grown to become the largest dealer
of a leading brand of windows and doors in the region.
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Niche Furniture Store Expands
Twice
_______________________The Problem
The client is a niche market furniture store selling only bedroom
furniture and bedding. The store is in a small community located
about 30 minutes north of a major city. They had done a good job of
marketing to the immediate area but needed to reach outlying areas
in order to grow the business.
The Solution
The client was reluctant to consider TV advertising, fearing it was
too costly. But the store owners were surprised to find out that
for a reasonable amount of money, they could choose specific
television shows to reach their target customers.
Even though they are
some distance from the city, people in the entire area see their TV
spots and can easily drive to the store. The low-cost production
uses photographs of the furniture with a voiceover.
The Results
After nine years on the air, the client has
seen sales steadily increase. And the store has expanded twice.
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Sporting Goods Store
Doubles Sales
Volume
_______________________The Problem
A sporting goods store moved to a new location in the suburbs, but
the established clientele did not automatically follow. The client
needed new customers.
The Solution
A new slogan (included in the store’s signage) was developed to
emphasize the store’s point of difference. A production crew shot a
commercial on site that focused on the three main areas of the
client’s business.
Airtime was
purchased on a show that recapped all of the high school sports for
the week, including interviews with student athletes.
Additional
spots were bought during late night programs and on weekends.
The budget for the first two years of television advertising was
only $2,000 per month.
The Results
The business has more than doubled since first consulting
with Brian. The ad budget has increased over time to further expand
the store’s exposure.
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"Read about the Real Results that Small
Business Owners Have Achieved Using the Television Advertising System In
their Own Businesses."
CERTIFIED "REAL"
CUSTOMER AND CLIENT EXPERIENCES
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These results are
compelling. But even more important, they are representative of the
successes of hundreds of small businesses that Brian has
worked with – both at the TV stations where he was employed and with his
independent clients for over 15 years.
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"Went from $2.5 Million
to $10 Million in Sales!"
_______________________ “We had just purchased a 50 year old window and door business and
needed to boost revenue.
Brian Baumann recommended we use television advertising on the major
stations to attract new customers. After we spoke with some of his
clients, we moved forward.
Brian immersed himself in our business.
He wanted to know what thoughts and emotions went through customer’s
minds when they ultimately made the purchase.
He put together a
commercial that really spoke to the wants of our target customers.
He purchased airtime to run the commercial in shows that were
perfectly targeted for what we were trying to accomplish.
We used a simple television commercial for several years without
changing a thing. We have produced other commercials since,
capitalizing on what we have learned.
There have even been times
where we stopped the ads for a while because we could not handle any
more business.
We went from $2,500,000 in sales when we started
with Brian 9 years ago to over $10,000,000 today and have expanded
our store, and need to expand again. We've also grown to be the
largest Marvin window dealer in our region.”
David L. Wilhelm
President
Lisbon Storm, Screen & Door Inc.
Milwaukee, Wisconsin
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"The Calls Keep Coming
In Every Day!"
_______________________"Your marketing system is very effective in getting new patients in the door.
We get a consistent flow of new patients calling us about our ambulatory phlebectomy procedure.
Even after using your system for almost two years, one would think that the results would slow
down, but the calls keep coming in every day!
I've learned that any practice can go after new
patients directly without having to rely on other Doctors for referrals."
James D. Surso, M.D.
Alabama Vein Center
Madison, Alabama
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"Our Business Has
More than Doubled!"
_______________________
"Brian Baumann approached us about 10 years ago at a weak moment. We had been doing our own
advertising for years, and when we got busy it was put off and often forgotten.
Brian showed
up at the right time and we took a chance with our small budget. We did some radio and TV,
sometimes at 3:00am, but no print.
He forced us to plan and execute and be a consistent presence in the market place. Brian is
very professional and has put us in good spots while staying within our budget.
We are now spending much more on advertising because our business has more than doubled since
we started with him."
Chip Burghardt
Owner
Burghardt Sporting Goods - Since 1881
Brookfield, Wisconsin
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"As Soon As We Started Running Your Commercials, Customers Came In."
_______________________
"With Brian's help we made three TV commercials, one for each major area of our business.
As soon as we started running them, customers came in. We ran the same commercials for two
years – they still brought customers in.
We even had the news anchor from our NBC station
come in and buy a hot tub. She said she saw the commercial for so long that she just naturally
came in to buy."
Joe Spychala
Co-Owner
Baker Pool & Fitness
Franklin, Wisconsin
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"We Experienced
10 to 30 Percent
Monthly Sales Increases"
_______________________
"When we first purchased our business, we used the typical advertising methods with typical
results. We had thought about television advertising but dismissed it due to the cost. Then,
we found Brian Baumann.
Brian showed us how to use television affordably with our existing advertising budget. As a result
of his television advertising strategies, we experienced 10 to 30 percent monthly sales Increases!
We continue to use television to this day. We feature our design services as well as our furniture
in the ads. All of the "actors" in the ads are myself and our designers. Customers tell us all
the time they see us in our television commercials!"
Joanne Ginster
Owner
Betty Johnson Interiors
Milwaukee, Wisconsin
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"Brian's Television
Advertising Strategies
Have Helped Our Sales
Increase Dramatically!"
_______________________
"T.V. puts a brand or stamp of legitimacy on your business that no other form of advertising can match.
I had always thought that television advertising was too expensive until Brian showed me how affordable
it really was.
He shows you how to create television commercials that not only bring in customers, but
how to do them at ridiculously low costs.
His advice is based on being in the business for years. He explains everything in a very straightforward
manner.
Most importantly, his television advertising strategies have helped our sales increase dramatically!
I would recommend him to any business that wants to bring in new customers".
William Knackert
Owner
Bedtime Bedroom Superstore
West Bend, Wisconsin
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"From Zero Bookings
to 25 Bookings"
_______________________
“Two days ago we had a lady come into the store, said she had seen the television commercial,
then placed a large order.
Last year at this time we had bookings of squat. Now we have 25
bookings and they’re not small either.
I can’t say enough about Brian’s TV promotion and how
he helped our business when we needed it most.”
Dave Burbach
Owner
Burbach’s Market
Milwaukee, Wisconsin
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"Brian Is a Valuable
Resource For My Business"
_______________________
"I've known Brian for over 20 years. He KNOWS broadcast advertising and how to reach customers.
Following Brian's suggestions have helped me maintain my advertising budget and still reach my
current customers along with attracting new ones.
Brian is intelligent, sincere and very comfortable to work with. He listens to your thoughts and
ideas; then gives his recommendations to help you. Brian is a valuable resource for my business
and any small business!"
Tomas E. Anheuser
Owner
Bazaar Home Decorating Center
Brookefield, Wisconsin
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"Can Your Business Really Use Broadcast
Television to Propel It to Super Success?
In case you have the
misconception that TV works for only a limited number of small
businesses, here’s a partial list of retailers and service companies
that use TV successfully:
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Air
conditioning & heating services |
Florists |
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Antique stores |
Funeral homes |
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Apparel
stores |
Furniture
stores |
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Appliance sales & service |
Gift stores |
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Art galleries |
Home health
care service |
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Attorneys |
House
leveling & foundation repair |
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Auto parts |
Jewelers |
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Boat dealers
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Landscaping
& fencing |
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Bridal and
formal wear |
Lasik vision
surgery |
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Building
supply & lumber |
Medical
clinics |
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Carpet and
flooring |
Plumbing
contractors & service |
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Chiropractors |
Restaurants
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Churches |
Shoe stores |
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Credit
Counselors |
Specialty
food shops |
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Day spas |
Sporting
goods |
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Dentists and
orthodontists |
Swimming
pools & spas |
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Doors and
windows |
Tax
preparation |
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Fabric and
craft stores |
Tires |
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Farm and
dairy supply |
Western wear |
Are you
surprised at the variety? And this is just a short list – there
are many more – but it should let you know that a wide variety of small
businesses are tapping into local TV to grow and increase profits.
And you can, too.
"In private
conversations, Brian revealed to me
several little
known quirks in the TV advertising business.
Could these be the 5 reasons you aren’t using TV?"
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The sad truth is
that TV account reps don’t often have to hit the streets to drum
up business. They become order takers. Since most small business
owners never see – much less speak to – a TV rep, they have almost
no knowledge about the actual costs.
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With nothing but
their assumptions, business owners think TV ads are expensive, but
they aren’t, compared to other media.
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Radio is not as much in demand as
TV. There are many more radio stations than TV stations in almost
every market. Their reps often have to do back flips to get enough
ads on the air to meet their quotas.
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It’s
easy to assume that radio, newspaper, ad packs, shopping
circulars, and other allegedly “low-cost” media are ideal choices
because their sales representatives are banging on the door or
calling on the phone.
Standing in front of a business
owner, their arguments sound great. But the question should be,
how many real sales and customers will you get from the so-called
“exposure” – and at what price? And what’s the return on
investment?
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Since the TV reps don’t even bother
to call, it reinforces the notion that TV isn’t the best choice
for a small business.
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"Don't be fooled...not only should you be
using
television, a significant part of your marketing
budget should be dedicated to this medium!
Here's 5 unbeatable reasons you
should be
marketing your business using TV!"
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Small business owners must wake up
to the fact that, first, TV advertising is affordable.
Spots on network affiliates are as low as $50 a pop.
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TV spots may be the only
advertising powerful enough to keep retailers and service
companies in business during the critical first five years when
most businesses die.
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TV lets you dominate your market.
With Brian’s guidelines, you’ll squeeze the most from your ad
dollars because your ad will reach the viewers most likely to
use your products or services.
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Production costs are reasonable. Get
your spot produced for as little as $500 – or even
FREE – with Brian’s cost-cutting techniques (with no
sacrifice in quality).
Standing in front of a business
owner, their arguments sound great. But the question should be,
how many real sales and customers will you get from the so-called
“exposure” – and at what price? And what’s the return on
investment?
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TV advertising has clearly proven
its ability to grow businesses for the long term. That means
family-owned and operated firms can be predictably stronger and
healthier when the next generation takes over.
It also means you can have a profitable business to sell at a
time of your choosing. This is a much healthier scenario than
closing the doors for lack of business, perhaps burdened with a
pile of debt.
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"Here's why Brian Baumann is the ONE, the ONLY
television
advertising professional in the U.S. uniquely qualified
to help small business owners like you."
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You could say Brian has advertising
imprinted on his DNA. His grand dad owned an advertising firm and
his dad was producing TV spots when commercials were live. (As a
child, Brian even appeared in TV spots for his dad’s clients.)
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He has 25
years of experience. He earned his stripes as a media
professional at both a FOX network affiliate and an independent
station.
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In 1992,
Brian launched out on his own. Unlike most media buyers, ad
agency account reps or TV sales reps, Brian has experience on
both sides of the desk. He has been a seller of media
and a buyer of media.
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He has
quietly produced one success story after another for clients
using his proven 6-phase system. He maintains long-term
relationships quite unlike the hit-and-run “experts” who are
gone as soon as the check clears.
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Brian is not
one of the over-hyped “wannabe” gurus who simply parrot
information they’ve cobbled together into an information product.
He’s the real deal with street credibility among clients and
TV station execs. He’s in the trenches every day, not afraid to
roll up his sleeves and get the job done.
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His course
is the same methodical process he uses when consulting with
clients. This isn’t “fantasy camp.” This is essentially
Brian’s operations manual. It eliminates the guesswork and
puts his tools in your hands.
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After spending hours
upon hours deep in conversation with Brian, I can clearly see that he
hasn’t held back anything. He has literally opened his files,
tapped his quarter century of experience and offers what he knows in a
way you can use it.
He has also pulled some
knowledge out his back pocket that some professionals would label
“Top Classified”. . . important stuff that he thinks you should be
familiar with, including the techniques even some industry pros don’t
know – or won’t share.
Why would he do that? I
asked Brian and he said. . .
“David, I have no
reason to hold anything back. I’m still a consultant, but I have
limited bandwidth to provide personal consultation.
“Creating this
easy-to-follow system is the only way I have to get my knowledge and
experience to the small business owners who need it, at a small
fraction of the cost of hiring me.
“Small businesses are
already at a disadvantage because they don’t have ready access to this
information. I want them to succeed – and they need the tools and
training in this course to be successful”
By now, I assume you can
see that you may have a blind spot and are willing to look at TV
advertising with a fresh perspective.
Imagine what it could
mean to your business if you used what you can learn from Brian.
The Do-It-Yourself Television Advertising System for Small Business
Owners
clearly lays out the roadmap – the six distinct phases of a
successful TV ad campaign.
Here’s what you’ll
learn. . .
The Eight Audio CDs
track with the printed part of the course.
Here’s the proven real-world know-how Brian shares with
you so
you can move forward with confidence. . .
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The Fast Start Guide
to Creating Winning Television
Commercials
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This audio program gives you a general
overview of the Do-It-Yourself, Television Advertising System for
Small Business Owners. It summarizes the six phases of
creating a winning television commercial and gets you started on the
right path to creating your own commercial.
It also includes...
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The 8 steps to
creating your unique value statement that will separate your
business from the competition.
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How to access secret consumer data
from television stations that is a critical element in helping
you create a winning commercial...for free!
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How to scientifically choose the
right TV shows and air times that have the most potential for
selling your product or service.
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How to write your own TV commercial
script that will capture your viewers attention, get them to
listen to you, and then motivate them to do business with you.
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PHASE 1 - DISCOVERY
How to Determine Your Unique
Selling
Proposition for Television
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How to grab the viewer
in the first three to four seconds so he or she will hang on tight for
the whole ride.
(Ignore this “hook” at the risk of your ads fizzling.
See page 3.)
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Push this “button” and
customers will shift into buying gear. (It’s not hard to find
the “button” when you know how. What to do is on page 4.)
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The single best “third party”
source for accurate and honest information about what your store actually
offers to customers.
(Hint: it’s not your employees. Check page 5.)
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The second best
“third party” feedback source about your business, products and service.
(Take note of this advice, especially if there are any surprises revealed. Page 6.)
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The vital “core” element
that’ll have qualified customers flocking to your business.
(This is a like a “homing device” for your target market. Look on pages 5-6.)
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The critical step
Brian insists clients nail down before a script is written or airtime is
purchased.
(Brian won’t let his clients move forward without this.
Neither should you. Page 6.)
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How to flip the switch
so customers can’t wait to buy from you.
(Why so few small business
owners do this is a mystery. Page 7.)
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The two powerful components
that will magnetize your ad.
(100% of the ads Brian creates include both of
these. See page 7 to learn how you can, too.)
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Phase 2: Research
How to Access Marketplace Data
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The two “Q’s” that unlock the mystery
of your target audience.
(Each puts you closer to your ideal customers. Pages 9-10.)
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How to get your hands on important
do-or-die information you need, without spending one red cent, before creating
your ads.
(This is almost like getting inside the heads of your best customers.
Page 12.)
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The Nielson Ratings are an
absolute goldmine of information IF you know what to look for.
(Check out pages 13-15 for this critical information to avoid disastrous and
expensive mistakes.)
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The sneaky little way –
that’s both ethical and completely legal – to find out what your competitors
are spending without tipping your hand about your plans.
(You don’t have
to outspend them to outsmart them. It’s all on pages 17-18.)
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The precise questions to ask
your sales rep so you can cherry pick the exact market information you need from
the TV station’s jealously guarded databases.
(Usually this information is kept
totally confidential, but Brian tells you his technique to get it, no questions
asked. Pages 15-16.)
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Brian’s secret formula
to cut through the fog that reps use to cloud the issue, so you can determine
the absolute best airtime value in your market.
(Knowledge is definitely
power. Don’t throw a single advertising dollar down a bottomless black hole.
Bone up on page 16.)
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The toe-in-the-water technique
that reduces your risk and anxiety.
(Brian gives you “water wings” to
keep you safe when you jump in for the first time. Page 18.)
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What you absolutely, positively must do
when new customers walk in the door in response to your TV spot.
(Get everyone on board
with this. It’s make-or-break time. Page 19.)
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The one stupid thing 90% of novice
advertisers do that’s guaranteed to tank revenue growth.
(Don’t even think of running a TV commercial before you find out
what this rookie mistake can cost you. See page 19 and make a
rule to stick with Brian’s advice.)
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The 20 principles that
apply, no matter what business you’re in. Use this as your
checklist to create a powerful cash generator for your business.
(Pages 21-27.)
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Phase 3: Write the Script
The Principles of an Effective Television Ad Script
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The one key principle you must
understand if you ever hope to turn TV ads into the money machine they are designed to be.
(Even big-priced ad agencies often miss this foundational principle.)
The one thing you can do that
commands the attention of viewers so they wouldn’t think of flipping channels or
getting another snack during your spot.
(You don’t need all the expensive tricks
big companies use to keep consumers glued to the screen.)
The element that “seals the deal”
so new customers will say “yes.”
(If you don’t include this in your ad, you’re
squandering the pulling power of your ad.)
Harness this one-two punch to
multiply the number of customers who respond to your TV spot.
(This is the basis
of all irresistible ads.)
The little 3-second “after thought”
that gets the phones ringing.
(Ka-CHING. This pulls in customers who might never
call you otherwise.)
Before a word is written, be clear about
this script-writing commandment.
(Ignore this and you’ll kiss your would-be
customers – and your ad dollars – goodbye.)
The one thing people want to see
in your ad. . . and don’t even know it.
(Countless small business owners totally miss
this because it’s one of those “hidden in plain sight” super-strategies.)
The surprising factor few small business
owners understand that makes production costs irrelevant to your company.
(No kidding. This all-important ingredient costs you absolutely nothing, and will pay
you over and over.)
The little-known secret about the
subconscious mind that results in more and more sales almost automatically..
(Pay attention to this because it’s key for creating “must buy” desire in the customers.
They almost respond like robots when you use this principle.)
Brian’s goof-proof strategy for
highly profitable TV advertising.
(This is as close to a “silver bullet” as you can
get to turn television advertising into your private ATM.)
Answer this question for the
customers, and watch your sales soar.
(It doesn’t matter what you sell. This works
for every business.)
The proven “formula” to make
your ad super-successful.
(Follow Brian’s advice on this and let the ad practically
write itself.)
The simple truth about choosing people
to star in your TV ads. . . the ones customers will respond to.
(Your results
depend on following this advice. Brian is very specific.)
The one document that must be
completed and kept on file or you could face serious legal consequences.
(Relax.
You can bullet-proof yourself at no cost and just a few minutes of your time.)
How to create a kick-butt ad
that works even if some dude has wandered off to the kitchen for another bowl of chips?
(Shame on you if you don’t do exactly what Brian tells you to do. You have no idea what
it’ll cost ya to blow this off.)
The most important thing that
gets customers piling through the door of your business.
(If you forget this, you’re
literally throwing money away.)
The pro’s “blueprint” that gives
your spots a polished look and eyeball-grabbing appeal.
(Bonus points for this one –
it’ll keep your commercials in budget, too.)
How many words?
(Rely on this
industry guideline.)
Avoid a legal showdown with your
state. Get this information first to stay squeaky-clean with your state officials.
(Brian tells you exactly who to contact and what to do to side-step nasty confrontations.)
The error made by new TV advertisers that can cost you
money or wreck the effectiveness of your ad.
(You can avoid this “beginner’s
blooper” with Brian’s insider advice.)
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Phase 4: Production
How to Produce Your Commercial
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This section gives you
the nuts and bolts combined with Brian’s super-saver ideas that
won’t compromise the quality of your spot.
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10 specific items you must
plan before your pre-production meeting.
(Keep costs under control and win the
respect of the producer/director. Brian’s from-the-field advice is on pages 47-52.)
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Don’t even think about meeting with
the producer without this rule-of-thumb production budget breakdown.
(You
may be a newcomer to TV advertising, but you don’t have to look like one. Pages 47-48.)
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The invaluable piece of information
that can save the day – and your sanity – during a film shoot.
(Make a note to get
this from your producer/director at the pre-production meeting. Page 48.)
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What your producer/director absolutely
must know before creating your ad.
(The results of your spot hang on this. Page 48.)
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The simple secret that almost always
means you’ll pay less than you expect for the voiceover talent.
(Follow Brian’s
advice and conserve your cash. Page 48.)
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The dirt-cheap method to
keep control of what could be a budget-breaking expense.
(This is a tactic
Brian consistently uses to save clients money. See page 49.)
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Brainstorming ways to nail down the
most important part of your television commercial.
(This one scene can determine
how successful your ad is in reaching your potential customers. Page 49.)
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Laying out the “map” with
your producer/director.
(Coordination with your producer/director at this point
is critical. Check page 50 before going to the meeting.)
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The final touches you need for a
polished, professional spot.
(Get Brian’s final word on this to save a bundle. Page 50.)
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Your “dummy’s guide” to prep
for shooting on location or in the studio.
(Of course the pros will do the work,
but you don’t have to look like a dork. Your basic training is on pages 50-52.)
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Your master checklist to assure
a smooth shoot.
(This includes two things you must do the day before. Be smart and
consult page 52 in advance.)
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The simple technique that let’s you look
like a seasoned pro on camera.
(Hint: Even non-professionals can get this right
with a few minutes of practice. Easy guidelines are on page 52.)
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The savvy shortcut that will save you time
and money in the editing process.
(This is another “think one step ahead” idea
Brian uses routinely that also gives extra finesse to your spot at little or no extra cost.
See pages 52-53.)
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The one thing you must do
before wrapping up the shoot.
(Only a novice would skip this important step on page 53.)
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The last double-check that can
save you a lot of headaches later.
(Take just two minutes to handle this. Page 53.)
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Brian’s smart “add-on” technique to
save time, money and effort later.
(Another “plan ahead” technique will pay off down
the road. Page 53-54.)
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What to look for during post-production
in the editing suite.
(You’re key in the process. Know what to expect. Pages 54-56.)
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The last minute prep before the
spot airs to squeeze every dollar out of your advertising.
(This is essential. Don’t skip
the common sense instruction on pages 55-56.)
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Would you like to pay
ZERO dollars to get your commercial produced? Skip ahead to
page 70.
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One last word on
production: Follow Brian’s advice and you can produce a spot for
as little as $500, depending on your market.
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Click On the
Images Below to See Proof that You Really Can Buy Prime Time
Television Airtime On Major Broadcast Stations for $50 Or
Even Less...When You Know the Secret!
This
CD alone is worth the entire price of the course
It’ll pay for itself the very first time you use it. . . and 10,
50, even 100 times over.
SEE PROOF POSITIVE
Example # 1
Click Image to Enlarge
Example # 2
Click Image to Enlarge
Example # 3
Click Image to Enlarge
Example # 4
Click Image to Enlarge
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Phase 5: Television Airtime
The Secrets of Buying Television Time
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This is probably the most important CD in
the course since it unlocks the secrets of getting the
highest results for the lowest cost.
It contains information only a real industry
insider knows that can slice dollars off your ad costs every time
you air an ad.
Think about it. Do you think you’d
ever get this candid advice from people who make money only when you
spend money? People like the sales reps at the TV station or media
buyers?
Brian is on your side of the desk now.
And
this CD is a “tell-all” that will get you started – and keep you
– on the right track.
The meaty CD is
matched in the manual on pages 59-75. It has his Seven Secrets
in print for easy reference.
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Secret #1: The ONLY time periods you should buy as a beginning TV advertiser.
(Let the other advertisers waste their money. Brian has proven this
over and over again in many markets. It’s must-have TV-intelligence
for new advertisers.)
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Secret #2: Frequency? Reach? Which is best for your business?
(The correct strategy can save you a ton of money while ramping up
sales.)
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Secret #3: How soon after your ad airs can you expect results?
(Find out who you’ll see and when as a result of your TV spots.)
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Secret #4: Brian’s grade-school math formula to find out
how many customers you’ll need to pay for the ad.
(It’s easier than you think.)
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Secret #5: The secret source at the TV station who’s virtually ignored but has
the power to help you have a roaring success without spending one extra dime.
(Brian shares how he cultivates a good relationship that pays off
time after time.)
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Secret #6: Four ways to get FREE airtime with no argument from the sales rep.
(The TV station will hand over airtime without hesitation IF you know the rules.)
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Secret #7: How to find out the lowest ad costs on any station.
(If this wasn’t so simple – and legal – you might think it’s
downright sneaky. Add to this “three magic words” and you’ll
get to the lowest price instantly.)
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Phase 6: The Campaign
Monitor and Work with Your Results
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Here's where it all
comes together to put you on track for long-term, expansive growth.
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How much
new traffic? How fast?
(Brian’s professional method to gauge the success of your
campaign. Page 76.)
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Watching your
ad with the eye of a seasoned professional.
(It’s not enough to just be excited to see your spot. Brian
tells you exactly what to look for that can affect your
results. Page 77.)
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The greatest
temptation you will face in the first few days and weeks
after starting an ad campaign.
(Heed Brian’s sage advice on page 77.)
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The 5 reasons
your ad may not run in the time slots you chose. . .
and what to do about it.
(Brian tells you on page 78 exactly what to do – and what not to
do – when this happens.)
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The smartest
15 minutes you’ll spend every month to squeeze the maximum
value out of your media buy.
(An alarming number of advertisers ignore this small task and
pay for it with hard cold cash. Page 78-79.)
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The zero-cost
technique to leverage your TV ad dollars.
(This is so simple but often forgotten. Don’t make this
beginner’s error. Page 79.)
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The easiest way
to maximize the lifetime value of your new customers and
improve the ROI of your TV advertising.
(Talk about obvious. It’s hard to believe that many small
business owners don’t do this. Brian makes a special point
about the savvy technique on page 79.)
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The only time to
you should ever consider changing your commercial.
(Check out Brian’s professional advice based on 25 years of
experience – page 80.)
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Brian Baumann’s course
is a plain spoken, step-by-step system designed so you can confidently
begin advertising on TV in your local market. It’s all lean and
no fat.
Here’s what you get.
. .
The
Do-It-Yourself Television Advertising System
for Small Business Owners
Your 8-CD Audio
Library includes:
·
Quick-Start Guide
·
Phase 1 –
Discovery: Determine Your USP
·
Phase 2 –
Research: How to Access
Marketplace Data
·
Phase 3,
Part 1 – Write the
Script: The Principles of an Effective Television Ad Script
·
Phase 3,
Part 2 – Write the
Script: The Principles of an Effective Television Ad Script
·
Phase 4 –
Production: How to
Produce Your Commercial
·
Phase 5 –
Television Airtime: The
Secrets of Buying Television Advertising Time
·
Phase 6 –
The Campaign: Monitor
and Work with Your Results
Brian
illustrates the points in his training with many revealing anecdotes
from his years of experience, working both at television stations and as
a producer/director and media buyer for clients.
The audio format is designed specifically to let you listen
while driving so you don’t have to squeeze time from your busy
schedule to learn this valuable information.
The 86-page Manual
is the printed
companion to the CDs so you have a ready reference to turn to as you
plan and create your TV ads and monitor your campaign.
Plus, Brian includes
three powerful bonuses with the course:
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Brian Baumann Live!
How to Produce Stunning TV
Commercials on a Low-Cost Budget
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This
fact-filled session was filmed before an audience at one of my
small business workshops. The enthusiastic feedback was not
surprising. Most attendees were shocked they could even
consider TV for their businesses. |
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Video Tour of TV Production Company
Walkthrough of a live, working,
TV production company
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Jeff Watts of Watts Communications,
Waukesha, Wisconsin, takes you on a tour of his full-service studio,
just as he would if you were to visit his location prior to filming a TV
spot for your business.
You’ll
get acquainted (but not overwhelmed) with the equipment currently being
used to produce TV commercials, TV programs and audio.
This
gives you the introduction you need so you are already oriented
when it’s time to meet your own studio technicians.
The
only way Brian could get this was to catch Jeff after a session for a
client’s TV spot. He asked Jeff to walk him through the studio and
explain what goes on, just as if a new customer had dropped by for a
tour.
Brian
recorded this guerrilla video himself with his own hand-held
video cam. This is not polished, but it is priceless. There are no
pretty transitions from scene to scene. And no ethereal mood music.
It’s
just a technical guy talking to you about what to expect when you
go to your local studio. (Jeff is a strong professional, but it’s clear
he’s more comfortable behind the camera.)
The
purpose of this DVD is help you start getting comfortable with the
behind-the-scenes production of TV ads. |
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TV Commercial Production Secrets
An Interview with the legendary, Bill Howe
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Bill Howe is one of the nation's foremost experts when it comes to
television commercial production. He has produced literally
thousands of commercials over his amazing 46 years in the business.
Bill spent his last 26 years with FOX television, producing winning
television commercials for small businesses. It's safe to say
that Bill has forgot more about how to create effective TV
commercials than most people in the business have ever known.
In this interview, Bill Howe reveals a massive amount of information
on the "how to's" of TV commercial production. This interview
will prepare you for your first TV commercial and help you to
understand what goes into creating a commercial that captures your
unique business and what it offers viewers.
This is just a small amount of what you'll discover in this fast
paced, 60 minute interview with Bill Howe:
-
Who to contact
when you initially are thinking about a commercial
-
What to say and do during your first
visit with the TV station
-
The one major mistake most
advertisers make in their first commercial
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Where to meet when negotiating your
commercial with the station
-
How many words
per second you should use
-
The maximum
amount of scene changes you should have
-
Whether you
should use music in your commercial or not
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If you should
star in your own commercial and if so, what role to play
-
Ways to save
money when hiring actors or voice talent
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Whether you
should use sex or humor in your commercial
-
What equipment
to use on the set
-
How to manage your talent
-
How to create compelling on site
scenes
-
What to watch out for when editing
your commercial
-
What to wear during your commercial
-
How to read your script
-
How to prepare your set for max
effectiveness
-
How to display your company logo
-
The best time to shoot your
commercial
-
What professional TV production
staff you'll need on site
-
What special effects to use and when
to use them
-
Where to put your address on the
commercial
-
How to avoid bad surprises at the
end of the production
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TV Commercial Production Forms
Working forms you'll need to produce
professional television commercials
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Fortunately,
there are only a few forms you really need to handle your TV ad
campaign effectively and Brian includes them for you.
You get a master
sheet (that you can reproduce endlessly) of:
1.
Ad
Budget Planner
2.
Return on Investment (ROI) Formula Worksheet
3.
Commercial Production “Shot Sheet”
4.
Station Program Cost Analyzer Grid
5.
Talent Release Form
6.
TV
Commercial Script Form
There’s a bonus on
this bonus.
Here’s some good news. I asked Brian to give you a copy of each form
as it might be filled in. (Let’s take all the guesswork out.)
I also asked him for
samples of scripts so you could see how other advertisers write
their ads. He’s pulled a few from his files. I coerced him to include
one that he would mark up so you can see exactly how a script is put
together.
I’ve even convinced
him to give you a copy of an actual script he used (now
covered with his “chicken scratches”) during the production of a TV
commercial. I don’t know about you, but if I’m going to learn, it’s
easier for me to understand if I can actually see a real-life sample.
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"Here’s the complete offer, at
my low 'gotta have it now' price"
The total package
was developed to sell for $497. But I convinced Brian to let me
offer it to my circle of small business owners at a pre-launch
discount.
8 Audios
+
2 DVDS
+
86 page Manual
+
Essential Forms
+
Samples to follow of
the forms
and real scripts from Brian’s files
=
Only
$397
plus shipping and
handling
"If You're Still Undecided, Let Me Make Your Decision
Easier by Extending to You My
"No-Way-You-Can-Lose,"
100% Risk-Free
Money-Back Guarantee"
With a Guarantee Like that You Have Absolutely
Nothing to Lose.
So What Are You Waiting For?
|
Purchase in
the Next 2 Minutes
For One Low Payment Of Just
$397
This is a Physical Product. It Will Be
Shipped To You Via Priority Mail. It
Should Arrive Within 5-7 Work
Days for US orders.
You Will Receive an
Email With Your Invoice Within 15 Minutes After Your Purchase !
After you
pay, if you
experience any trouble with completion,
click here.
|
|
“But wait. What if
I’d like to use television
advertising,
but want Brian to do it for me?”
No
problem. In your course you’ll find an Audio CD titled “Do it for
you.” Brian outlines how you can consult with him, no matter where you
live.
But Brian
believes small business owners should know the basics even if
they have him do the work. So order the course, and when you engage him
to consult with you, your $397 will be
applied to the consulting fees.
Listen, not everyone is looking for
continuous long-term growth. Some business owners are content to perk
along at the pace they’re going. If that description fits you, then The Do-It-Yourself Television Advertising System for Small Business
Owners isn’t for you.
But if you have plans to grow your
business over the next few years – double, triple or quadruple
your current annual revenues – my advice is, TV is the way to go....if
you want to...
...DOMINATE YOUR LOCAL MARKET!
Sincerely,
David Frey
____________________________________
President, Marketing Best Practices Inc.
306 W. Edgewood #F
Friendswood, TX 77546
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